We respect the privacy of our customers and employees and are committed to protecting all personal information that has been provided to us.
I. How we use your information:
a) Initiate, maintain, and improve our relationship with our customers by providing them with personalization of their experience, including to: remember customer interests and preferences; customize the products and services we share with customers; facilitate customer interactions with our employees; track and categorize customer activity and interests on our website and mobile application and to enrich the customer experience in our dealerships, on our website, and through our mobile application;
b) Improve our products and services through quality assurance and improvement activities, including to: develop and promote new products and services; to improve or modify our existing products and services; and to analyze and improve the safety and security of our products and services;
c) Perform analytics, such as to: understand how customers use our website, mobile applications, products and services; generate insights and understand how customers interact with us; and improve our website, mobile applications, products and services.
II. We may disclose personal information to third parties, including the following:
a) To business partners, such as: Mercedes-Benz Canada Inc. Daimler AG, and their associated and affiliated companies.